Quick Answer: Eemax is Rheem's own sister brand under parent company Paloma Industries, and its HomeAdvantage II line is a real, widely-distributed electric tankless lineup — not a marketplace-only name. The HA008240 (8 kW/240V, around $232.69) suits a single sink; the HA018240 (18 kW/240V, around $399.99) covers heavier point-of-use or small-home demand; the HA036240 (36 kW/240V, around $866.61) is Eemax's largest residential unit. One catch worth flagging before you buy: Home Depot's own listing title for the HA018240 states "1 Year Parts Warranty," which directly contradicts the "lifetime limited warranty" language some other retailer pages use for the same product line.

Eemax already appears three times elsewhere on this site — as the electric point-of-use pick in our commercial roundup, as one of the brands Home Depot stocks, and as part of Paloma Industries’ family portfolio alongside Rheem itself — but it’s never had its own dedicated review. That’s a real gap: Eemax’s HomeAdvantage II series is a genuine residential electric tankless lineup, sold directly on Amazon, built by the same corporate parent that makes Rheem’s tankless units.

Our top picks at a glance

ModelBest forPowerCircuitPrice
HA008240Single sink / point-of-use8 kW / 240V33A double-pole~$232.69
HA018240Small home / heavy point-of-use18 kW / 240V75A double-pole~$399.99
HA036240Larger whole-house36 kW / 240V4x 40A double-pole~$866.61

Prices per current wholesaler listings: HA008240 $232.69 at AF Supply, HA018240 $399.99 at SupplyHouse (Lowe's lists the same model at $449.00), HA036240 $866.61 at SupplyHouse (Ferguson lists it at $1,027.09). Amazon pricing fluctuates independently of these figures — check the retailer link before buying.

By the numbers

1. Eemax HA008240 — Best Point-of-Use

Eemax HA008240 HomeAdvantage II Electric Tankless Water Heater

Best for a single sink or fixture · 8 kW / 240V · 33A double-pole · ~$232.69
  • The smallest model in the HomeAdvantage II line, sized for a single sink or a detached fixture rather than whole-house demand.
  • Still requires a dedicated 240V double-pole breaker (33A) — unlike a 120V plug-in point-of-use unit, this is a real electrical install, not a plug-and-play swap.
  • AF Supply currently lists it at $232.69; pair it against our best point-of-use water heater roundup if you're weighing it against 120V alternatives that skip the breaker install entirely.
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An 8 kW unit like the HA008240 is the right size when the problem is a single far-flung fixture — a detached sink, a bar, a workshop — not a whole house. Because it still needs a dedicated 240V circuit rather than a standard outlet, budget for an electrician’s time even on the smallest HomeAdvantage II model; that’s the real tradeoff against a 120V point-of-use unit from a brand like Atmor or Bosch.

2. Eemax HA018240 — Best for Small Homes

Eemax HA018240 HomeAdvantage II Electric Tankless Water Heater

Best for small homes / heavy point-of-use · 18 kW / 240V · 75A double-pole · 2.7 GPM @ 35°F rise · ~$399.99
  • Home Depot's own listing title specs it at 2.7 GPM at a 35°F temperature rise — the realistic winter figure, well below the unqualified "7 GPM" some other listings headline for the same unit.
  • Draws 75 amps on a single 240V double-pole circuit, a meaningfully smaller electrical project than the four-circuit 36 kW model below.
  • SupplyHouse currently prices it at $399.99; Lowe's lists the same model at $449.00, so it's worth a quick price check across retailers before ordering.
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The HA018240 is where HomeAdvantage II starts making sense for genuine small-home use rather than a single fixture. The GPM gap between its headline spec and its real 35°F-rise number is the same climate-dependent story every electric tankless brand on this site runs into — see our tankless water heater sizing guide for how to size flow rate against your actual incoming water temperature rather than a marketing number.

3. Eemax HA036240 — Best for Larger Homes

Eemax HA036240 HomeAdvantage II Electric Tankless Water Heater

Best for larger whole-house installs · 36 kW / 240V · 152A across 4x 40A double-pole · ~$866.61
  • Eemax's largest residential HomeAdvantage II model, rated up to 8 GPM of maximum flow per Build.com's listing.
  • Draws 152 amps total, split across four separate double-pole 40A breakers with four runs of 8 AWG wire — a genuine multi-circuit electrical project most homes will need an electrician to quote before ordering.
  • SupplyHouse currently prices it at $866.61; Ferguson lists the same model at $1,027.09, a meaningful spread worth checking before you buy.
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The HA036240’s four-breaker install is the real cost most buyers underestimate on paper — a 152A draw isn’t a single panel slot, it’s a genuine rewiring project even before the unit itself ships. For a side-by-side against Eemax’s gas-fired cousins in the same Paloma family, see our best Rheem tankless water heater review, or our full best electric tankless water heater roundup for how it stacks up against EcoSmart and Atmor at the same output tier.

How to choose an Eemax tankless water heater

The bottom line

Eemax earns a real spot in the tankless conversation on brand legitimacy alone — it’s Rheem’s own sister brand under parent company Paloma Industries, not an unrelated budget import, and its HomeAdvantage II line sells through Amazon, SupplyHouse, Ferguson, Lowe’s, and Home Depot alike. The HA008240 covers a single point-of-use fixture, the HA018240 is the practical small-home pick once you size it against its real 35°F-rise flow rate rather than its headline GPM number, and the HA036240 is the whole-house tier for buyers ready to budget a four-circuit electrical install. The one thing worth doing before you buy any of them: confirm the actual warranty term directly, since retailer listings disagree on whether coverage runs one year or a lifetime. For the full brand field, see our best tankless water heater guide, or our best commercial tankless water heater review for where Eemax’s point-of-use commercial model fits a business setting instead.

Check the Eemax HA018240 price on Amazon →